ABOUT THIS PROJECT

Aaron is an expert at creating engaging and insanely valuable screencasts that people actually want to watch. When he DM’d me and said he’d acquired the Screencasting.com domain name, I knew this would be an incredible opportunity to do something unique on a killer domain.

Aaron tasked me with creating something unique that would speak to the video creator audience his course was aimed at. We leaned on a dark mode vibe, with pops of color and a futuristic font to set the tone. The course content was clear and focused and the social proof was front and center.

I brought the brand together with a unique brand mark that incorporated the S into a video camera. We got a lot of compliments on the brand!

The launch of Screencasting.com was a huge success for Aaron, and it was celebrated by the wider creator community. I was grateful to have been part of it!

Aaron recently evolved the original design when he relaunched the site, but the iconic brand mark and overall vibe still remains.