I’m Mike McAlister, a designer and principal software engineer from the Midwest, USA. I build killer products and brands that people love.
For 15 years, I’ve been hard at work founding, growing, and selling delightful digital products that are used and loved by hundreds of thousands of creators across the web.
As a seasoned designer, I’m passionate about solving complex problems with pixels by combining research, clever technology, and thoughtful design. As a principal engineer, I’m passionate about leading teams, leveling-up coworkers, and curating a culture of quality that breathes life into products and consistently drives results.
With this formula, I’ve launched and grown multiple projects from ground zero to over a million dollars in revenue before, ultimately, being acquired.
Right now, I’m working as a Principal Software Engineer at WP Engine, leading the effort to revolutionize WordPress with industry-leading design and dev tools. I’m also working on the Liftoff Course, an effort to share everything I’ve learned about creating and selling successful digital products.
Over the years, I've learned a spaceship full of knowledge about what it takes to create lucrative digital products that solve problems (and look good while they do it). I've put everything I know into the Liftoff course to help you grow an audience and start making money as a digital creator!
I created the Liftoff course to teach you step-by-step how to pinpoint your expertise and turn it into digital products like courses, ebooks, memberships, digital goods, podcasts, and templates that earn recurring revenue.Get Liftoff Now →
WordPress is all grown up now and we need more powerful and thoughtful solutions to match that maturity. Ollie represents a new era of WordPress — one where outstanding design, speed, and accessibility are ever-present. Hop on the launch list to find out what I’m building.
Atomic Blocks experienced super quick growth as a first-to-market plugin and educational resource for the new WordPress block editor. My early work on this product not only helped spark developer interest in the new editor, but it also shaped a few of the early block features in WordPress core.
Over the course of several years, I created a collection of 20+ beautifully-crafted and human-centered WordPress themes. Array became the antithesis of overly-complicated solutions that long-dominated the WordPress landscape and still powers many thousands of websites to this day.
Interview on Make Lemonade
I joined JR Farr to chat about creating and selling businesses and the state of WordPress.
Speaker at DeCode 2022
All the tools you need to get started with the WordPress block editor.
Writer at Liftoff
I'm focusing my creative and writing efforts on my recently launched Liftoff Product Course.
Speaker at WP Block Talk
A case study on creating a first-to-market products and using design systems in WordPress.
Speaker at WP Engine Summit
Explore the WordPress block editor and how it introduces an entirely new world of products.
Interview on PressThis
Using the WordPress block editor to create groundbreaking experiences with Atomic Blocks.
Interview on WPTavern
A write-up on the Array Themes and Atomic Blocks acquisition and my thoughts on WordPress.
Automattic Design Award
I was a finalist in the Automattic Design Awards, honoring outstanding design work in open-source.
Interview on WP Watercooler
Thinking of starting a WordPress business? I discuss the different strategies you might consider.
Interview on PostStatus
Creating a WordPress theme is easy enough, but creating one you can sell takes a lot of work.
Got an interesting partnership or opportunity you want to chat about? Looking for product mentorship or life advice? Let’s do it! Drop me a good ol' fashioned email or hit me up on your social media platform of choice.
© 2022 Mike McAlister · Be kind and build outstanding stuff. Later, skater! ✌️