ABOUT THIS PROJECT

Sean from Lunr Labs contacted me with an interesting design project in a niche that I had never designed for — architectural and civil engineering. It was a great opportunity to design for a new audience.

Sean’s target audience is data and information oriented engineers. With that in mind, I chose a super minimal design language that looked more like a white paper than a website.

I designed a collection of product illustrations that helped better tell the Lunr story, highlighting the value of the product with easy-to-understand graphics.

We also took the opportunity to update the Lunr brand mark and color palette. I created a lunar-inspired icon that gave a low-key sci-fi vibe.

The end result hit all the marks. We elevated the Lunr brand and we were able to bring the Lunr product to life with a website refresh that spoke clearly and directly to its audience.