ABOUT THIS PROJECT

Brian Casel is a long-time creator whose work I’ve followed and admired for many years. When he reached out about rebranding his popular ZipMessage platform to Clarityflow, I jumped at the opportunity.

Working with Brian, we developed a new brand mark, cleverly flowing a C and F shape into a familiar conversation bubble back-and-forth. The result fit the new brand vibe perfectly.

With the brand in place, we expanded this new design language into a website redesign, targeting an aesthetic that was more friendly, human, and approachable.

Crystal-clear typography, detailed UI illustrations, and playful animations brought this design to life quickly. The end result was a razor-sharp rebrand that Brian could build off of for years to come.