Clarityflow
“Mike’s eye for branding and UI design is unmatched and I trust his taste…”
Brian Casel, Clarityflow
ABOUT THIS PROJECT
Brian Casel is a long-time creator whose work I’ve followed and admired for many years. When he reached out about rebranding his popular ZipMessage platform to Clarityflow, I jumped at the opportunity.
Working with Brian, we developed a new brand mark, cleverly flowing a C and F shape into a familiar conversation bubble back-and-forth. The result fit the new brand vibe perfectly.
With the brand in place, we expanded this new design language into a website redesign, targeting an aesthetic that was more friendly, human, and approachable.
Crystal-clear typography, detailed UI illustrations, and playful animations brought this design to life quickly. The end result was a razor-sharp rebrand that Brian could build off of for years to come.






“Mike’s eye for branding and UI design is unmatched and I trust his taste and execution every time. His own products businesses are proof that he gets it and knows how to ship high quality products that customers love.”
Ready to write a testimonial like this? Contact me about your next project and let’s make some waves together.

Brian Casel
Founder, Clarityflow